black and gray escalator inside building

Your Reliable Fitness Business Partner

Mohammad Abu Amra is a leading fitness business consultant, helping health clubs across the Middle East and Africa grow, scale, and thrive. With 15+ years of industry expertise, we partners with gym owners and investors to craft results-driven strategies that drive long-term profitability. Let’s build your fitness business for success—today and for the future.

Let’s build your fitness business for success—today and for the future.

Core Services

Empowering gyms and investors with strategies that drive success and maximize potential in fitness industry.

A dimly lit gym with various exercise machines, including leg presses and cable equipment. The floor is padded with dark tiles. In the background, two people are sitting at a desk with a computer. An Indian flag is visible on the wall, adding a touch of decoration.

A modern gym space featuring a green track laid out on the floor with numbered lanes. TRX suspension trainers hang prominently in the foreground. The gym is equipped with various exercise equipment, including kettlebells and punching bags. In the background, there is a FIT sign near a reception desk under a low-ceilinged industrial design.

Building a New Health Club

From market research and business planning to brand launch and staff setup — get everything you need to launch a strong and profitable fitness concept

Improve an Existing Health Club

Restructure your operations, grow revenue, and optimize performance with a full 360° business audit and custom turnaround strategy

Our Track Record

5+

20+

Revenue Generated

Countries Served across MEA

$10M+

Projects Completed (Launch, scale, or turnaround)

15+

Years in Fitness Business

500+

Fitness Professionals Developed

What We Can Help You With

Expert guidance for health clubs to enhance growth, operations, and brand identity effectively.

Leadership & Development

Revenue & Sales Strategy
Concept Development
Operational Strategy & Systems
Personal Training
Site Selection Guidance
Team Hiring & Training
Marketing & Branding
Business Planning & Feasibility
Equipment Planning.

Projects & Experience

Want to see results in action?
Explore how I’ve helped fitness businesses at every stage of their journey as a Team Member and as a Business Partner/ Consultant.